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Griffin Farley’s Beautiful Minds 2020 Finalist

Summary | The Beautiful Minds program is a strategy bootcamp put together by BBH in honor of Griffin Farley. Selected participants get a crash course in planning from some of the top planners in the industry then compete to pitch a live client. Below is a summary of our pitch to Good Call, a free 24/7 emergency hotline that connects people who are arrested with a free lawyer in New York. Our team was one of four finalists out of 14 teams.

What I did:

Secondary Research
Creative Brief
Comms Planning

GFBM Finalist_Sheila_Strategy.png
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